Stewart Brand, a famous American writer and editor of the “Whole Earth Catalog,” has said, “once a new technology rolls over you, if you are not part of the steam roller, you are part of the road.” Most of the Mobile Operating System Developers must have perceived that this notion will be true for them as well. If they need to win this battle, they should do something beyond their competitor’s imagination.
Before digging deep into this Mobile OS war, we must know what an operating system is all about and what it has to do with a mobile device. An Operating System is a connecting link between a user and the device. Here the device can be your desktop, laptop, or even your mobile. Operating System is the software responsible for controlling the hardware of your device. When the device is mobile, the OS is called a Mobile Operating System.
Initially or just 10 years back, mobile appeared in the market as a device to stay connected with your colleagues and well-wishers while you are in motion. Initially, mobiles were not equipped with all those latest technologies and features that we can see now. However, the advent of 3g technologies has changed the way people communicate with each other.
It is no longer only a device that enables you to have a voice with your colleagues and friends. Still, you can listen to music and songs; you can download and watch your favorite movies and videos, you can check and update your e-mails, you can use various social networking sites like Facebook, Orkut, Myspace, and above all, you can do almost all your internet related works.
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Now mobile has become a multipurpose device and a true friend who always remains with you. You can survive without your credit card but imagine what will happen if you don’t have your mobile handset. You become physically paralyzed. Nowadays, people are crazy about the latest versions of mobile, which are equipped with new technologies and the latest features, and it has become a penchant for the masses.
This is why various brands like Apple, Nokia, Samsung, Rim, and Microsoft are in a mad race to optimize and equip their mobile and mobile operating system with the latest technologies and new features to allure customers. Major brands and competitors which are in this race are:
• Apple- i-phone operating system
• Nokia- Maemo
• Samsung- Bada
• Google- Android
• Palm- Palm web OS
• Microsoft- Windows mobile
• RIM- Blackberry
The battle started 5 years back when developers realized the potential market available in the mobile operating system arena. Initially, there were very few companies in the mobile operating system market, and among them, Symbian enjoyed an overt leadership with approximately 50% market hold. Rest, 50% was captured by other players, including Apple with 13%, and RIM Blackberry 20 %.
But the real competition and struggle started in 2007 when Apple launched a device with a blending of touch screen and an optimized interface based on smartphone platforms. Apple’s this approach has changed the mobile operating system market scenario, and all other companies wake up after getting this hard kick from Apple.
Now, Nokia, Samsung, Palm, Microsoft, RIM are all in a mad race to equip their handset and mobile operating system with the latest technologies and unique features to stay ahead of their competitors. Finally, Search-giant Google also steps into the race with its long awaited Android operating system to allure the customers.
Now the ball is in the consumer’s hand, and the companies will have to wait and watch to see which one of these companies gets accepted and which one gets rejection. Rana Pratap Thakur is a professional content writer specialized in writing content for websites, Business blogs, corporate blogs, and other online media.
