Masters in Business Administration or MBA is one of the most popular management courses in the world. MBA is your ticket to a successful career in the corporate world. The popularity of an MBA is mainly because students who have pursued their undergraduate in a non-management stream can also pursue an MBA. It is also an option for working professionals to switch their careers to management-oriented positions.
An MBA in marketing is one of the popular streams students opt for. This is mainly because being a part of the marketing team is exciting and challenging at the same time. As a result, you will gain access to a plethora of opportunities both personally and professionally. MBA in finance, entrepreneurship management, HR, telecom management, energy management, etc., are the other popular streams in MBA.
MBA is usually pursued in two forms – full-time and part-time programs. In a full-time program, you will have to be physically present in a classroom and attend regular classes. You will also have to commute to the college daily if you are a day scholar. This process can get tedious and monotonous at times. On the other hand, in a part-time program, you need not commute daily and study from your home’s comfort. The class timings and exam schedules are also not fixed in a part-time program. You can study at your own pace and set your own timings. This way you can work during office hours and study in your leisure time.
Certain universities will also allow you to set your own exam schedule to write the exam when you are ready. The cost of a distance learning program is only a fraction of a regular classroom course. Hence, a distance learning MBA program saves time and money.
What is MBA in marketing?
Many companies these days handle the marketing of their product on their own instead of outsourcing it to third-party organizations. This is mainly due to the importance of digital and online marketing in today’s world. If you are willing to work in an environment that is regularly changing and requires you to adapt and excel in it, a marketing job would be ideal. In an MBA in marketing course, you will learn a wide variety of skills applied to various positions in different companies.
The mode of working of two different companies will never be the same. Hence, you will have to adapt to their mode of working. Skills necessary for this shift will be taught in the course. An MBA in marketing does not limit your career options to marketing roles alone. You can also pursue a career in consulting or start your own firm. Many professionals recommend that you do an MBA if you have work experience of at least 2 years. This is mainly because you can thoroughly grasp the concepts taught in an MBA if you are familiar with how the industry works.
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Which is the best university that offers distance learning programs for MBA in marketing?
Many universities in India offer distance education programs for MBA in marketing. The most reputed and popular among them is Sikkim Manipal University. It offers distance education programs through SMU-DE (Sikkim Manipal University – Distance Learning). It is located in Sikkim, and the program commenced in the year 2001. The 2-year MBA program offered by SMU-DE is a popular management program in the country. The MBA specializations offered are marketing management, human resource management, finance management, and information systems management. SMU is recognized by the UGC (University Grants Commission). The benefits you gain when you pursue an MBA in marketing at SMU-DE are:
1.Using the Internet, students can watch video lectures and interact with the faculty via email/phone to clear their doubts regarding different concepts.
2. SMU-DE provides self-learning material for the course that is comprehensive and customized for every single course.
3. The program also consists of interactive e-learning tools, including case studies and scenarios related to the course.
4. Digital content provided by SMU-DE for the various courses is instrumental in explaining the topics in detail to the students.
5. The SMU-DE learning app enables the student to study the concepts on the go.
In the marketing management course at SMU-DE, the first two semesters consist of topics that build the foundation of an MBA, whereas the last two semesters cover MBA Marketing concepts. SMU-DE ensures that the concepts taught in the marketing management course are relevant to the current developments in the industries. Therefore, concepts such as international marketing and e-marketing are included in the syllabus. The learning app also contains features such as a performance tracker, summary cards, peer quizzes, etc., which help students learn the concepts interactively and innovatively.
Awards won by the Sikkim Manipal University – Distance Learning:
- Best University in online and distance learning by ASSOCHAM – 2014
- Top Distance Learning Institute by CSR – 2011, 2012, 2013
- Number one institute for MBA in Distance Learning by SiliconIndia – 2012