After the advent of the Internet, a lot of things have changed. They had to because of the power the Internet had within. It is such a thing that if anyone who died 100 years ago now wakes up by any miracle and experiences this, they would say, “This is not planet Earth; probably I’m reborn in another advanced planet!
Though this article demands a short description of the Internet, I won’t mention that because people already know what this is. Approximately 1734 million people worldwide use the Internet today, a 380% increase in Internet users in 2000. This is a huge public involvement to change or redefine many things. The Internet has taken a significant amount of the time we spend searching for information, entertaining ourselves, and even working for livelihood.
One of my marketing teachers once told our class that when he and his friends were students like us, they used to rush to the library after any assignment their teachers gave to sort out the relevant books before others did. “That was quite a competition” he added and also said, “We had to read ten pages to write one sentence whereas, I wonder how easy this ‘information searching’ has been for you by dint of Internet!” Yes, this is true. The Internet is a new world. It’s a world of information with quick search and filter features powered by search engines like Google, Yahoo, etc.
The power of the IInternet has affected us all, with a major thrust being hit upon the business sector. The Internet has empowered general consumers to compare many product or service options displayed on their computer monitors. Besides, discussion platforms like forums accelerate the sharing of opinions about products or services. So, today’s consumers are more enlightened about product or service-related information.
This ability of consumers paves the way for increased competition among companies operating in the same industry. Where there is competition among companies, there will be price cuts, rebates, and other incentives for the sales team and general consumers. This competition is important to prevent companies from doing monopoly business.
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Social media, a product of the Internet, has forced companies to have their presence on it. For example, almost all established companies have their fan page on Facebook. Companies had to do it because of the unbelievable public participation in social media. According to the official factsheet of Facebook, there were billion-plus monthly active users of Facebook as of December 2012. Wow! Just think that for a moment!
But this is just a statistic about Facebook. In contrast, there are still other viral social media like Google+, Twitter, and YouTube, and companies have the urge to reach their customers and prospects. So, they had to increase their social media presence. This helps the companies a lot in branding, increasing sales, and collecting consumer feedback about the product or service.
Companies also spend a lot of money on Internet marketing, for which a new profession has emerged. This allows many people to work at home. A huge number of people have taken on internet-based businesses as their careers. The Internet has created an incredible opportunity for earning. Thereiety of ways the Internet can bring you money at home. This por, not only through internet marketization, needs to be described at length, so I shall cover this in the next article.
