After the advent of internet, a lot of things have changed. They had to, because of the power internet had within. It is such a thing that if any person who died 100 years ago now wakes up by any miracle and experience this, he/she would say, “this is not planet earth, probably I’m reborn in another advanced planet!”
Though this article demands a short description at this stage about what internet is, I’m not going to mention that because people already know what this is. Approximately 1734 million people worldwide use internet today and this is 380% increase of the number of internet users of the year 2000. This is a huge public involvement to change or to redefine a lot of things, right?
Internet has taken a significant amount of our time we used to spend in searching for information, entertaining ourselves and even working for livelihood. One of my marketing teachers once told in our class that when he along with his friends were students like us, they used to rush to the library after any assignment given by their teachers to sort out the relevant books before others do. “That was quite a competition” he added and also said, “We had to read 10 pages to write one sentence whereas, I wonder how easy this ‘information searching’ has been for you by dint of internet!” Yes, this is true. Internet is a new world. It’s a world of information with quick search and filter features powered by search engines like Google, yahoo etc.
The power of internet has affected us all; with major thrust being hit upon the business sector. Internet has empowered the general consumers with the ability to compare among lots of product or service options as displayed on their computer monitor. Besides, discussion platforms like forums accelerate sharing of opinions about product or services. So, today’s consumers are more enlightened of product or service related information. This very ability of the consumers is paving the way of increased competition among companies operating in the same industry, and you know where there is competition among companies, there will be price cuts and rebates and other incentives for the sales team and the general consumers. This competition is important for preventing companies doing monopoly business.
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Social media, a product of internet has forced companies to have their presence on it. For example, almost all established companies have their fan page on Facebook. Companies had to do it because of the unbelievable degree of public participation in social media. According to the official factsheet of Facebook, there were a billion plus monthly active users of Facebook as of December 2012. Wow! Just think that for a moment! This is just a statistic about Facebook whereas there are still other very popular social media like Google+, Twitter and YouTube and companies have the urge to reach their customers and prospects. So, they had to bring in their social media presence. This helps the companies a lot not only in branding and increasing sales but also in collecting consumer feedback about the product or service.
Companies also spend large amount of money on internet marketing for which a new profession called internet marketer has come into being. This allows a lot of persons working at home. A huge number of people have taken on internet based business as their career. Internet has created an incredible opportunity of earning. Not only internet marketing but also there are a variety of ways internet can bring you money at home. This portion needs to be described at length so I shall cover this in the next articles.