Although iOS and Android devices are immensely popular with consumers worldwide, selecting the right mobile platform to connect with them while they move is easier said than done. Nevertheless, various parameters were evaluated, including budget allocation, timeframe, scalability, and functionality.
Business needs and market segmentation provide valuable insights that can greatly affect the success of a mobile application. Every platform has pros and cons. Determining the apt mobile operating system that effectively serves an organization’s current and future needs entails thoroughly analyzing the type of business and its ecosystem.
Research Insights
Studies suggest that although Android devices outnumber Apple devices, almost three-quarters of shopping is done via iOS. According to a report from Citrix, iOS was the most chosen platform in the business arena, with a 62 % share of the enterprise market, while Android had a 35 % share at the end of the fourth quarter of 2013. iOS gained 2% over the third quarter of 2012 and was the most preferred platform among companies that interact with customers one-on-one, comprising retail stores and restaurants.
Conversely, Android was the favorite among mobile field service firms, including transportation and utility businesses. Besides, app analytics firm AppAnnie estimated that while Google Play grew at a faster pace than Apple’s App Store in terms of both downloads and revenues, iOS leads in terms of annual revenue.
Platform Figures
iOS devices comprise 37.8% of the overall US smartphone market, whereas Android devices encompass a whopping 52.3% market share. Android OS caters to many devices that differ in cost, features, and make, whereas the iOS platform is restricted to iPhone and iPad devices.
Considering these figures, companies can settle on the ideal platform depending on the size, type, and segment of the target market they intend to reach. However, besides considering the numbers, marketers must decipher which operating system aligns well with the overall marketing strategy.
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Consumer Trends
Considering the vast Android user base, analyzing the trends and behavior of consumers using a wide range of devices becomes a challenging task. On the contrary, studying consumer preferences and likes of the relatively smaller and high-end customers of iOS devices is easier to comprehend. As a result, businesses contemplating developing a mobile app need to mull over the lifestyle preferences of their shoppers before getting into the app marketplace.
Single platform or both
Companies worldwide have recognized the value of mobile apps in different domains, both as efficiency tools for staff and as engagement conduits for shoppers. Although each platform offers its own set of advantages and shortcomings, companies that can afford big-budget investment can consider investing in both platforms to harness the benefits of the best of both worlds.
However, smaller firms can decide on the right mobile platform after examining the benefits of each platform and the development approach involved, i.e., native, web, or hybrid applications. Mobile app developers in Los Angeles are the leading developers for hire with proven expertise in delivering cutting-edge mobile applications for iOS and Android platforms.
