Just how do automobile salespeople become successful? In three words, “They choose to!” Nothing fancy about that. Just plain and simple – Successful Automobile Sales People Choose to be Successful. In any vocation, the most successful people have determined they would succeed. Automobile sales are no different. Professional car salespeople, the men and women who have purposely selected selling automobiles as a career, are determined to excel not by chance but on purpose.
Determination and a resolve to succeed are the foundation of sales success. Top automobile sales commission earners are passionate, creative, majestic, and disciplined. Yes, professional automobile salespeople follow a process, a success system that works for them. Automobile sales professionals focus on the prospect, the person, or the couple before them. They exemplify the “And Then Some Principle.” And most importantly, they exemplify the following five character traits:
1. They do not give up,
2. They understand objections are another way a prospect says, “I’m interested.”
3. They seek opportunities to promote their product, car store, and themselves
4. They see their sales career as their business
5. They manage their career as a business
Tom Hopkins wrote, “Selling is the easiest hard work and the hardest easy work.” Many automobile salespeople fail to recognize that they are in business for themselves. Some receive a small salary, but it is not enough to live on. The commission for automobile sales pays the bills and provides the lifestyle.
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As a car salesperson, you could stand at the door, on the lot, or in the showroom’s center for hours without speaking to a genuine prospect. That’s how the less successful automobile salespeople spend their day – wasting hours in a huddle with two or three other guys, not talking about much of anything.
However, the sales champions, the high-income earners, are working through their prospect list, following up with sold customers, and networking for referrals. In other words, the sales champions are doing the things that the guys and gals in the huddle don’t.
What makes them successful? Three words – “They Choose Success!”
Remember, Nothing Happens Until Someone Sells Something
SALES CHAMPIONS MAKE IT HAPPEN!
The author, Jeffrey Doucet, is an in-the-trenches sales coach and mentor. He is the creator of Selling-Process-Tips.com, and his goal is to make Automotive Sales Training and selling success techniques easily accessible. As a sales mentor and sales management coach, Jeffrey Doucet is known for his effective sales lead and prospecting techniques. His bulldog energy is a trademark of his Sales Follow-Up Success System. Additionally, Jeffrey is a pioneer in video email applications for client retention and marketing. Finally, Jeffrey is a sought-after keynote speaker and workshop leader.
