Mobile devices and online search are a constantly flourishing segment of the market. A mobile device search has its own rules and is different from the conventional search rules. And if you do not want to miss out on search engine traffic from mobile devices, you must adapt to their requisites. Here are some essential rules to consider when optimizing your blog for mobile devices:
1. Use Shorter Keywords:
Mobile users use short keywords for searching. Mobile devices with QWERTY keypads are cumbersome for typing long texts, so mobile searchers usually use short keywords or keyphrases in their search queries. Usually, the search query is limited to only two or even one word. And if you don’t rank well for short key phrases, you are losing much mobile traffic.
2. Mobile Search is mainly current data search:
News, financial information, sports news, weather, and stocks are among the most common and popular mobile searches. If your site is in one of these niches, you truly need to optimize it for mobile devices. If your website is not mobile-friendly, you are likely to lose a large number of visitors. Therefore, it’s better to have two different versions of your website, one for mobile devices and another for regular laptops and desktop computers.
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3. Try to be in the Top 3 results:
A web page with ten search results fits on a laptop and regular computer monitor, but the case differs with mobile devices; mobile devices usually take two or more screens to display the top 10 search results. Hence, in mobile search, it’s not Top 10. So try to come in the top 3 results for mobile search.
4. Promote your site on Mobile-friendly Sites:
Submitting your site to major mobile search engines, portals, and directories enhances the chances of attracting the mobile user’s attention. Traffic usually comes from Google, Bing, Yahoo, and the other major search engines, but if you want to get more visitors, don’t forget to optimize your blog for mobile search engines, portals, and directories. Sometimes, a mobile user doesn’t search with search engines but goes to a portal they know. If your website is registered with this portal, the user will come to your blog straightaway from there, not a search engine.
5. Normally comply with Mobile Standards:
Mobile search principles are completely different; if you want his site to be spiderable, he must comply with them. Check the suggestions of W3C to see what mobile standards are. Even if your site does not comply with mobile standards, it will be listed in search results, but the search engine will transcode it, and the result could be quite shocking. This is because transcoders convert sites to a mobile data format. However, this is not done classy, and the output might be unbelievable – and everything but mobile-friendly.
6. You should not Neglect Meta. Txt:
Meta. Txt is a special file where you briefly summarize the contents of your website and point the user agent to the correct version for it. Search engine spiders immediately index the meta. Txt file, so even if the rest of your website is not reachable, you will definitely be included in search results.
7. No lengthy pages for Mobile Searchers:
Use shorter texts simply because mobile users don’t have time to read long pages. In addition, it has already been stated that mobile hunters usually do not like long keyphrases. For this reason, if you can make a specialized, shorter mobile version of your website, this would be fantastic.
8. Predictive Search Is Popular With Mobile Phone Hunters:
Take advantage of key phrases, which are common in predictive search. Predictive search is popular with mobile hunters mainly because it helps you save typing work. That is why, if your keywords are between the frequent predictive search results, this certainly boosts your chances of being noticed. Although predictive search terms indeed change over time, you cannot consistently adhere to them. You should at least try it out.
9. Preview Your Blog or Website on a Mobile Device:
At all times, look at how the website looks on a mobile device. Having a range of devices and screens of different sizes, it is not practical to check the site on every device, yet if you can look at it at least on a couple of the most important ones, that is more than nothing. Even if you find site visitors from mobile search engines, if the website is distorted on a cell phone display, these visitors will run away. Transcoding is one reason why a website gets distorted. Thus, making the site mobile-friendly is a good concept rather than relying on search engines to transcode it and make it a design nightmare.
Mobile search is fairly new, but it is a safe bet to obtain a substantial boost shortly. If you are uncertain whether your website should be optimized for mobile devices, use the AdWords Keyword Research Tool to track mobile volumes for your distinct keywords. If the volumes are high or a particular keyword is carrying out remarkably well in the mobile search segment, devote more time and hard work to optimize it.
