SPRINGFIELD, Mo. — One of the owners behind a new bar in Springfield is drawing global attention. Co-owner of “The Golden Girl Rum Club,” Emma Chapman has blogged with her sister for about seven years, gaining views from millions of people worldwide. 30-year-old Emma and her 32-year-old sister Elsie created the blog “A Beautiful Mess.” Their business has expanded to include two books, three smartphone apps, and much more.
My sister and I have been blogging for about seven years,” said Emma. The blog is where I make most of my income. It’s mainly a lifestyle blog for women. The sisters cover a variety of topics, such as crafts, home decor, decorating, and cooking. “A little fashion and a little beauty,” said Emma.
Around 1.5 million people visit the site each month.
Forty percent of our readers are worldwide,” Emma said. “They’re not even in the U.S.” The girls also juggle three best-selling smartphone apps– “A Beautiful Mess,” “Party Party,” and “A Color Story.” The “A Beautiful Mess” app has over one million downloads. We created a separate company from a beautiful mess called “A Color Story” after the third app, and it will grow and have its staff,” said Emma. “Because we need more workforce to make all these things happen.
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Their success doesn’t stop there. They’ve also released two books and teach online classes at “Shop a Beautiful Mess. Our mom was a high school art teacher, so we grew up making a lot of messes at home and doing things,” Emma said. “And eventually– we started the blog to meet people online and talk to other crafty people.”
While the sisters dream big, they also embrace the imperfections of life.
It is all beautiful stuff, and we are trying to make things beautiful and professional– but also, sometimes things are messy– and that’s good,” said Emma. “It’s not something we should be discouraged by. While their blog and apps reach people all across the globe, Emma wanted to offer something locally as well– The Golden Girl Rum Club. I probably like photographing food as much as I like cooking,” said Emma. “And I love eating the most– so I wanted to do something here in Springfield. And whether near or far, these girls dedicate their lives to their craft, hoping others can find inspiration from their beautiful messes.
I love my job,” said Emma. “And I would love it even if no one followed me. The Golden Girl Rum Club opened within the past few months on the square in downtown Springfield. Bar hours are 11 a.m.-2 p.m. for lunch and 5 p.m.-1 a.m. for dinner Tuesday-Saturday. Elsie lives in Nashville, but the two still manage the blog together and are finishing up a cookbook that should hit stores and the internet in 2017.
