Even the best people can garner an ugly mark on their reputation, and the same holds for personal brands and companies alike. You can’t necessarily control what goes live on the World Wide Web regarding the bad press that paints your brand negatively. So, when you realize some negative publications are bringing down your professional reach or capabilities, you must get creative to lower the volume of the ugly noise.
The key to reputation management, which is not always easy, is counteracting the bad with the good; content is a nice way to do that. Here are a few keys to creating content that helps improve your reputation.
Define Your Goals and Stick to That Plan with Published Pieces
Clearly defined goals are vital when creating content to get your reputation back in a healthy place. Consider what you are trying to negate, and use that idea to build new content concepts to spring from. For example, if your company has received much negative coverage regarding customer service, you would need content that shows and covers how your company went above and beyond with customer service.
sponsored posts like press releases or media coverage can be even better. You can even pay to post you on other websites. Attempting to place content in only one place may not always yield the most effective outcome.Use the Power of SEO to Your Advantage
SEO (search engine optimization) is a huge deal when you are content to be placed anywhere, whether you are censored pieces or creating blogs for your website. SEO involves using pertinent keywords and phrases to help search engines track and rank your content. When done properly, you can take a piece you want to get as much web traffic as possible and ensure it is listed on the engine results page. In a page right there, front ct, you can often get positive content higher on the list than whatever negative information you try to tune out.
