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How Does A Strong Online Reputation Increase Brand Loyalty?

Your company means a lot to you, so obviously, your good name also means a lot to you. After all, you won’t get far without it. Whether you’ve suffered a hit to your public persona or are motivated to maintain a great image, there’s good reason to pay attention to your rep. Some companies create a kickass brand from the beginning and keep it up. Others spectacularly fall from grace, by foolish mistakes, or simply from a buried college photo that gets unearthed later in life. When that happens, some online reputation management for businesses is called for. First, though, how does a strong online reputation increase brand loyalty? Let’s take a look.

Why Does A Customer’s Good Opinion of You Matter?

SmallBizGenius has some interesting things to say about consumer loyalty. For instance, 56 percent of customers say working with companies that get them is important, while 65 percent of business comes from existing customers. Due to the inherent human instinct to distance from drama, your customers won’t feel like you “get them” if your name is smeared. And if most of your business comes from existing customers, you must keep a good face in front of them. Interestingly, you can score additional profits between 25 and 95 percent by increasing customer retention by just five percent, SmallBizGenius adds. Pretty crazy, right? Again, keeping that good opinion matters a lot.

A Strong Online Rep Enhances Word of Mouth

Word of mouth is one of the most powerful marketing tools. As quoted in Entrepreneur, Americans put word of mouth above social media by a full 41 percent when making decisions. Word of mouth isn’t a given, though. Even the smallest misstep can lose you a customer’s good faith. Indeed, the Net Promoter Score proves this handily: only those who rank your business a 9 or 10 will give you word of mouth. Those who rank you 7 or 8 will do nothing, while anyone who gives you between a 0 and 6 will actively work against you. Those are tall odds, so you must ensure a solid public image. That’s where brand management services come in.

Want to Ensure a Strong and Sturdy Brand Reputation?

Given the above, you must keep up your online reputation. Suppose your brand reputation management is already in the bag. In that case, that’s great … but it might behoove you to have a professional scan your full online presence to make sure you feel like you need online reputation management services. Just want to speak with someone who knows what they’re talking about? Either way, we invite you to contact us here at Net Reputation. Our expert staff is happy to walk you through the options and process to determine whether or not such services are right for you. Get ready for your brightest future yet.

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