The days of blogging just for fun are long gone. It has become a critical marketing tool for businesses. From large corporations to home-based businesses, speakers, coaches, etc., blogging has become a way of life. Yes, blogging has become a big business. Best yet, the art of becoming a high-profile top blogger who is well-known, well-respected, and considered an expert in their field throughout the blogging community can be well worth the time, dedication, and commitment it takes to get there.
We all know that blogging can expand a company’s outreach to clients and consumers, increase brand recognition, and let your clients and potential clients see your expertise in your industry. But did you know that recent statistics report that 35% of readers take blogs more seriously, with 19% saying that blogs are more well-written than some traditional media sources they are reading? That boils down to when you take the time to blog and do it right, you are getting out there where you need to be front and center in front of your audience.
However, to succeed, you must do your homework and learn about acceptable formats, etiquette, and even the legal aspects of blogging before setting out on that path. It would help if you remembered that the blogging world is built on relationships. The most successful bloggers can attribute their success to high-quality content and ultra-valuable blogger/business relationships.
So, how do you become one of the top bloggers online? Easy! The most popular ways of starting and developing blogging connections are guest posts, blogger interviews, and organic PR. Before you begin your blog marketing efforts, read and apply these tips to your blogging strategy.
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Organic PR – Creating Your Blog
Many people create and maintain their own blogs, and they do so quite successfully. Blogging allows you to post on current topics, add articles and press releases to get more traction, and engage with your target market, energizing them to post and get involved. It can also be a very effective means of improving SEO.
To be successful, it helps plan how you will post so your audience knows what to expect. For example, on Mondays, you can blog business tips, SE, and tips on Wednesdays and Fridays, post your articles and press releases, etc. Remember that you can also host contests, events, etc. The main thing it boils down to is always to add value.
Write Guest Posts on Other Blogs
Being a guest blogger can be a great way to secure a whole new audience and take advantage of someone else’s great SEO efforts and marketing. Basically, you get the opportunity to add content to an established and high-ranking site that already has SEO rankings and a dedicated audience in your industry.
And since it can be a serious time commitment, you want to ensure you find the best blogs to get involved with. Blogs cater to a wide range of people. Some focus on Fortune 500 CEOs, while others focus on entrepreneurs, business-related topics, and everything else. It would help if you found those perfect for hearing your message.
Securing a guest post on a blog can range from sending an email pitch to a more personalized approach, such as asking the blogger at a conference. Remember, it’s important to let them know what value you can provide to their blog site. It’s not about getting more exposure (although you will), but more importantly, what you can offer them.
Securing Blogger Interviews
Much like guest posts, securing blogger interviews can be precious. Some blogs might interview via a simple phone call or a quick email, while others may require a lengthy PR and publicity process, contracts and legal documents, and an in-person interview session. Cracking the code on the big blogs can often take more effort, but it is worth the time spent.
Once you do connect, start your pitch by demonstrating your value. If their blog deals with personal finance, highlight some of your best tips and posts on the same topic. If you have experience in an area they write about, let them know and use that knowledge to measure your value.
Blogger interviews are viral for authors who utilize these means to promote their books. Often, the author can send in everything the blogger needs to post, making it easier for them to do. For example, they can include a Q&A, book summary, etc. The blogger then can easily add the information to their blog as if they interviewed the author. Also, many book authors will offer book giveaways, which can be used as contests for the blogging site. Everyone wins here. The blogger gets more content. The author gets more exposure. Those who frequent the blog get information on great books and a means to win a book or other giveaway.
There’s never been a better time to become a top blogger. The number of blogs is constantly on the rise, as is the level of professionalism among bloggers. Keep in mind that you don’t have to do it alone in your blogging efforts. Often, you can hire virtual assistants or online support specialists to help with all your blogging needs.
Terry L. Green, President of BizEase Support Solutions, and her team of qualified online support specialists provide seamless online marketing implementation, technology, and administrative support solutions to speakers and business coaches worldwide. Visit http://www.bizeasesupport.com to learn how partnering with BizEase can help you grow your business, have more time, and make more money.